UX research
This is the first step in our UX process; we will identify, define and prioritize user goals to determine success for your product. We use various research methods to do this.
Personas & Scenarios
After understanding your users, we will create realistic user personas based on actual customer data. These are the archetypal persons that represent user types with specific goals and motivations.
User flow
After creating several initial user paths, we’ll test them out with real customers; if they are successful, we’ll iterate until you have a user flow that works.
Interaction design
We will work with you to define and implement your product’s interaction design. This includes information hierarchy, interactive elements, and smooth transitions between different states in the product’s life cycle.
Wireframes & prototypes
These are the blueprint of your website or app – if it doesn’t work, then everything will come crashing down around you! We’ll create wireframes to illustrate the site structure and page hierarchy which help visitors navigate through your product.
Usability testing / Heuristic evaluation
We’ll determine if our designs match the initial research and create a set of test scenarios for your product to see what users can do easily and what they can’t.
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